AcademixDirect is a leading innovator in education marketing, providing solutions that improve university enrollment. AcademixDirect enables students to connect with the schools and resources that they need to succeed, and offers schools an unparalleled marketing vehicle to reach a highly targeted audience.
Challenge
Keeping development costs low while creating their internal lead generation system and their flagship CourseTalk, a catalog of online courses and student-powered reviews that allows students to explore courses via a global social network to enhance their knowledge, skills and credentials.
Solution
Augmenting AcademixDirect’s small internal team with technology specialists from Murano. Their ten Murano developers became fully engaged participants in the software design process as well as the development and testing. With their understanding of the business and in-depth knowledge of the software, CTO Bruce Onder continues to rely on them to recommend the best way to implement new functionality.
Result
& Benefits
The business success enabled by their internal software tools and the highly advanced CourseTalk application developed with Murano earned AcademixDirect Inc. 500 recognition status, the Deloitte Fastest Growing Company and Silicon Valley Business Journal Growth awards, and a spot on the Red Herring Top 100 America list of outstanding entrepreneurs and promising companies.
Bruce Onder, Chief Technology Officer, says:
I have been working with Murano for more than ten years now, and they continue to impress me. They are very collaborative, engineering focused, and great problem solvers. On a scale of 1 to 10, I would rate Murano a ten for both their technical expertise and for their professionalism.